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What Is Dwell Time? (Part 2 of 2)

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Dwell time is how long a person stays on your website after clicking from a search engine result before they go back to the search results.

Why Is Dwell Time Important?

Dwell time matters because it helps you know if your content matches what people are looking for. If someone spends a lot of time on your page, it tells search engines like Google that your content is useful. This can help boost your rankings and bring more visitors to your site.

Lately, there's been a lot of talk about how dwell time may be part of Google's ranking system. Although it's not directly mentioned, there are clues that Google looks at how people interact with search results, like how long they stay on a page before returning to the search results.

Dwell Time vs. Bounce Rate vs. Time on Page

These terms can be confusing, so let’s break them down:

  • Dwell Time: The time someone spends on your website after clicking on a search result, before returning to the search engine.
  • Time on Page: The amount of time someone spends on a specific page before going anywhere else (like another page on your site or closing the browser).
  • Bounce Rate: When someone visits a page on your site and leaves without doing anything else, like clicking a link or filling out a form.

The main difference is that dwell time measures how long someone stays on your site after coming from a search result, while bounce rate tracks if they leave without interacting with your site.

How to Improve Dwell Time

Improving dwell time means making your website more engaging. Here are seven easy tips to help:

  1. Hook Readers with Your Introduction Catch attention right away with an interesting introduction that relates to the user’s search. Adding key takeaways at the top of the page gives readers a quick preview of what they’ll learn.

  2. Make Your Content Easy to Scan Use headings, bullet points, and visuals to break up your content. This makes it easier for people to find what they’re looking for and keeps them on the page longer.

  3. Add Visuals and Videos Adding images, infographics, or videos can make your content more interesting. People love visuals, and videos can hold attention longer, which helps boost dwell time.

  4. Match Search Intent Make sure your content answers the question or problem that brought someone to your site. If your content fits what they’re searching for, they’re more likely to stay longer.

  5. Use Internal Links Guide visitors to other helpful pages on your site by adding internal links. This keeps them on your website longer and increases the chances they’ll explore more content.

  6. Speed Up Your Website A slow website makes visitors leave fast. Make sure your pages load quickly so people stick around. Tools like PageSpeed Insights can help you check and improve your site’s speed.

  7. Prioritize Mobile Experience More people are browsing on mobile devices. Make sure your site looks great and works well on phones. Google’s mobile-first indexing means mobile performance matters even more for ranking.

FAQs

  • What is dwell time?
    Dwell time is the amount of time a user stays on your page after clicking on it from a search engine results page (SERP) before going back to the search results.

  • What is a good dwell time?
    A good average dwell time is around two and a half minutes, but it can vary depending on your niche and content type.

  • How is dwell time calculated?
    There's no exact formula, but tools like Google Analytics 4 can show you how long users stay on your pages.

  • How can you increase dwell time on a website?
    You can improve dwell time by creating engaging content, using visuals, speeding up your website, and making it easy to navigate.

Conclusion

Improving dwell time is key to boosting your website’s rankings. By making your content more engaging and user-friendly, you can keep visitors on your page longer and improve your SEO. Try different strategies to see what works best for your audience and keep fine-tuning your approach.

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